Transform Medical Affairs initiatives with fact-based solutions for improved compliance

Learn now technology is transforming relationships between Medical Affairs and healthcare providers

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Learn how Medical Affairs teams are using fact-based insights from next-generation technology solutions to advance scientific initiatives and improve compliance.

The perception that the sales representative is the sole interface between industry and healthcare providers (HCPs) is changing. Medical Affairs teams, responsible for interacting with physicians and payers about scientific knowledge, have seen staggering growth in recent years. At the heart of this shift sit the Medical Science Liaisons (MSLs) – highly qualified personnel, often PhDs or MDs, who help communicate product-related science to prescribers, key opinion leaders (KOLs), and payers. In a world where health systems are increasingly focused on value-based pricing and personalized treatments, the heightened emphasis on scientific exchange between the pharmaceutical, biotech, medical device and diagnostic industry and its customers has never been greater.

The challenge is to remain vigilant of promotional compliance regulations. Medical Affairs teams must maintain a respectful distance from traditional Sales and Marketing functions. Increasing pressure has been placed on the Life Sciences industry in relation to promotional compliance; regulations require Life Sciences companies to log, track and report on HCP spending. As a result, physicians are reacting by exercising increased caution when participating in engagements with industry, in particular when there is any kind of compensation.

In this white paper, you’ll learn how next-generation technology can create a single-point solution for Life Sciences companies that aggregates data and tracks spend, providing the analytical insight to build up HCP and institution profiles, monitor the success of interactions with them, and ensure compliance by separating Medical Affairs and Commercial activities. With the power of big data and insights, teams will be able to:

  • Identify and manage thought leaders
  • Align home office and field-based initiatives
  • Measure Medical Affairs activities

Download this complimentary white paper to learn more!